Creator Spotlight: How a Beauty Creator Scaled to 16 Million Subscribers

Building a Global Beauty Empire

With over 16.5 million subscribers and hundreds of millions of views, this creator is one of the most-watched beauty creators in the world. Her tutorials — blending makeup artistry with personal storytelling — have built a deeply loyal fanbase that transcends language and region.

The Clip Program Origin

She joined Clippers to solve a specific problem: she couldn't keep up with the volume of short-form content that audiences increasingly demanded across TikTok, Instagram Reels, and YouTube Shorts.

"My YouTube videos take days to film and edit. But I have hundreds of moments from those videos that would work beautifully as 30-second clips. I needed a community that could do that for me — people who genuinely loved the content."

What Works in Her Program

Her highest-performing clips consistently share a few traits:

1. They feature personality-driven moments, not just technique
2. They use a satisfying reveal structure (before/after, problem/solution)
3. They include trending audio that the clipper has chosen, not repurposed from the original

Advice for Aspiring Clippers

"Watch my videos like a fan first. Find the moments that made you react. Those are the moments that will make everyone else react too. Don't overthink the editing — find the gold and let it speak."

The Numbers

Since launching her clip program, she has seen a measurable increase in cross-platform discovery — with TikTok clips consistently driving YouTube subscriber growth from audiences who discovered her content through clippers.