You earn from views
The model is deliberately simple: your clip earns based on the views it gets and the rate attached to the program you clipped for. Different programs set different rates.
Engagement matters — indirectly
Likes, comments, shares, and saves don't add money to a clip on their own. What they do is tell the platform's algorithm that people care, which pushes the clip to more feeds. More feeds means more views, and views are what you earn from.
So chase engagement because it drives reach — not because it's a payout multiplier.
What makes a clip eligible
Clips need to be genuine, follow the program's brief, and comply with the host platform's rules. Clips showing signs of artificial or purchased engagement are held for review and may be rejected. Trust is a long game: consistent, honest clippers get access to more programs over time.
Why views (and not a complex score)
A view-based model is easy to reason about. You can look at a clip, see its view count, and understand what it earned. There's no formula to reverse-engineer and no scoring trick that beats simply making clips people want to watch.
What you can actually control
- Pick moments worth watching. The source moment matters more than the edit.
- Earn the first two seconds. Most clips are lost before they begin.
- Caption everything. A large share of viewers watch without sound.
- Post consistently. One clip is a lottery ticket; twenty is a sample size.
Earnings note: what you earn depends on the views your clips receive and each program's rate. There is no guaranteed amount, and results vary. This is not financial advice.