Playbooks
Clip marketing,
by industry.
Distribution that keeps compounding after the budget ends. What that looks like depends on what you sell.
Clip Marketing for Apps
How consumer app companies use clip marketing to drive installs through demonstration rather than paid install campaigns.
Clip Marketing for Ecommerce and DTC
Why direct-to-consumer brands use clip marketing to escape the rising cost of renting reach on paid social.
Clip Marketing for Education and Course Creators
How educators and course businesses use clip marketing to prove expertise before asking anyone to buy.
Clip Marketing for Fintech
How financial products approach clip marketing without tripping the regulatory wires that make finance content risky.
Clip Marketing for Gaming Studios
How game studios use clip marketing to reach players through the clips they already watch, rather than through ads they skip.
Clip Marketing for Music Labels and Artists
How labels and artists use clip marketing to seed tracks into short-form culture rather than buying placements.
Clip Marketing for Podcasts
Why podcasts are the single best-suited format for clip marketing, and how to run a clip program around a show.
Clip Marketing for SaaS
How software companies use clip marketing to build always-on organic distribution instead of renting reach from ad auctions.