Free tool
Reach & CPM calculator
How many views does a budget buy? Enter a budget and a rate per thousand views.
Views at this rate
500,000
Cost per view
0.200¢
This is arithmetic, not a forecast. It converts a budget and a rate into the number of views that budget buys at that rate. It does not predict how many views any campaign will actually receive, and it is not a statement about what any clipper will earn.
Frequently asked questions
- What is CPM?
- CPM is the cost of one thousand views. A $2 CPM means one thousand views cost two dollars, so a $100 budget buys fifty thousand views at that rate.
- Does this predict how many views my campaign will get?
- No. It converts a budget and a rate into the views that budget buys at that rate. Actual reach depends on the content, the clippers, and the platforms.
- How is cost per view related to CPM?
- Cost per view is simply CPM divided by one thousand. A $2 CPM is a cost per view of two-tenths of a cent.
Read more on cost per view vs CPM, or how clip marketing compares to paid ads.