Clip marketing differs from advertising in what is being bought. An ad buys impressions directly and stops delivering the moment payment stops. Clip marketing funds the production and distribution of content that continues to exist, and continues to be recommended, after the campaign ends.
It differs from conventional influencer marketing in structure. Influencer deals typically buy a fixed number of posts from a small number of large accounts, priced per post. Clip marketing spreads across many smaller distributors and prices on outcomes — views — rather than on placements.
It is not a replacement for paid media. Paid buys speed, precision, and predictable volume. Clip marketing buys durability and breadth, more slowly and less predictably.