Glossary

Clipping

What is Clipper?

A clipper is someone who turns a creator's long-form video into short vertical clips, posts them on their own social accounts, and earns based on the views those clips receive.

Clippers sit between creators and audiences. A creator produces long-form content — a podcast, a stream, a vlog — and a clipper finds the moments inside it that would work as standalone short videos, edits them, and posts them.

The clipper posts to their own account rather than the creator's. That is the structural difference between clipping and being an editor: the clipper is a distributor, not a contractor. Their reach adds to the creator's.

What a clipper earns depends on the views their clips receive and the rate attached to the program they clipped for. It is performance-based, so results vary and there is no guaranteed amount.

Clipping has a low barrier to entry — a phone and a free editor are enough — which is why the practice grew quickly. The skill that separates clippers is judgement about which moments are worth cutting.

Go deeper

Related terms